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What the market will bear - In-game advertising feature
Posted by News-Bot on February 21st 2007

One game that definitely wouldn't be hurt is the Grand Theft Auto Series.GTA is a perfect place for some great dynamic advertising. The gamethrives on a warped twist of a very real world, making it an excellentcandidate for some real (but twisted) advertising. Some online gamesare also good choices, particularly ones focusing on real-worldimitation like Second Life.On the other hand, games set in either the future or the past aren'treally going to make great advertising laden games, though there havebeen some novel adaptations. For instance, World of Warcraftisn't about to benefit from movie posters - but it could always use thesame Pizza Hut delivery service that the original Everquesthad. Now if only there was a beer delivery service...

View article at bit-tech.net

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